Ventana Latin Festival

Project Type

Logo redesign + event flyers

Client

Ventana is a Latin American festival held every year in Frankston which celebrates Art, Food and Culture from Latin America, Italy, Portugal and Spain. ‍

Brief

The brief involved redesigning the outdated Ventana logo to create a refreshed, timeless look for 2020 and beyond. Additionally, a series of event flyers was needed to promote and inform attendees about the various phases of the month-long festival. The design had to capture the vibrant Latin American culture and the passionate, lively atmosphere of the event.

Outcome and Solution

Given the diverse cultural representation at Ventana, crafting a logo that encapsulated all cultures was a unique challenge. The final logo design strikes a balance between a fun, playful tone and a strong, distinctive personality, effectively reflecting the festival's spirit.

The event flyers adhered to a cohesive design language, with consistent visual elements across all materials, while distinct colour schemes were used to differentiate each event within the festival. The Ventana Fiesta has continued to use the redesigned logo since the 2020 festival, highlighting its lasting impact.