Burning Stone

Project Type

Branding and Packaging Design

Client

Burning Stone & Co, a university project focused on creating a brand identity and packaging for a fictitious micro rum distillery in Melbourne.

Brief

The final outcome featured a refined combination logo-mark, incorporating a character that customers could easily relate to, enhancing brand personality and recognition. This core branding element was extended across a cohesive range of branded items, ensuring alignment with the product packaging. A key challenge was striking the right balance between an eye-catching, playful design and a sophisticated, premium aesthetic. The result was a branding and packaging solution that effectively captured the spirit of the distillery while appealing to its target audience.